1. Introduction

This Privacy Policy explains how Virtuloom (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, contact us, or interact with our advertisements. By using our website or submitting your information to us, you agree to the practices described in this policy.

2. Information we collect

We only collect the information you choose to share with us, and a limited amount of technical information automatically. Specifically:

Information you provide

• Contact form details — such as your name, email address, phone number, business name, and any message you send us.
• WhatsApp enquiries — when you message us via WhatsApp, we receive your phone number, name (as set on your profile), and the content of your messages.

Information collected automatically

• Basic technical data such as your IP address, browser type, device type, and pages visited, collected through cookies and similar technologies.
• Data from advertising tools (such as the Meta Pixel) about how you interacted with our ads or website.

3. How we use your information

We use the information we collect to:

• Respond to your enquiries and provide the services you request;
• Contact you about your project, quote, or order;
• Improve our website, services, and customer experience;
• Measure and improve the performance of our advertising campaigns;
• Comply with legal obligations.

We do not sell your personal information to third parties.

4. Cookies & advertising technologies

Our website uses cookies and similar technologies to function properly, understand how visitors use our site, and support our advertising.

Meta Pixel

We use the Meta Pixel, a tool provided by Meta Platforms, Inc. (Facebook and Instagram). The Meta Pixel helps us understand the effectiveness of our advertising by collecting information about actions you take on our website. This may allow us to show you relevant ads on Meta platforms. You can learn more about how Meta uses this data and manage your preferences in Meta’s Privacy Policy and ad settings.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how our website functions.

5. How we share information

We may share your information only with:

• Service providers who help us operate our website and business (for example, hosting and email providers), under appropriate confidentiality obligations;
• Advertising platforms such as Meta, solely to measure and improve our campaigns;
• Legal authorities, where required by applicable law.

6. Data retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, respond to your enquiries, and comply with our legal obligations. When it is no longer needed, we securely delete or anonymise it.

7. Your rights & choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your information;
• Object to or restrict certain processing;
• Withdraw consent at any time.

To exercise any of these rights, please contact us using the details below.

8. Data security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Children’s privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.

11. Contact us